Top 5 Fashion Games on Android in South Africa: Q1 2023 Performance

Throughout the first quarter of 2023, the top 5 fashion games on the Android platform in South Africa showcased varied performance trends. Here’s a closer look at their weekly downloads, revenue, and active user metrics.

DIY Paper Doll by CrazyLabs LTD saw significant fluctuations in its weekly downloads, peaking at around 21K in the week of February 27. Active users mirrored this trend, starting at 4.7K in mid-February and rising to over 32K by the end of March.

Makeover salon: Makeup ASMR from TAGO Studio had a steady decline in weekly downloads, starting from 15.5K in mid-January to a low of 1.1K in mid-March before a slight recovery to 3.5K by the end of the quarter. Active users followed a similar pattern, decreasing from 22.1K to 3.7K over the same period. Revenue remained minimal, peaking at $14 in the week of January 23.

Makeover & Makeup ASMR, also by TAGO Studio, experienced a high of 26.6K downloads in the first week of January, followed by a decline to 1.1K in late February and a rebound to 5.1K in mid-March. Active users showed an increasing trend toward the end of the quarter, reaching 30.1K in late March. Revenue was consistently low, with minor peaks of $13 and $11 in early January.

Fashion Battle - Dress up game by Apps Mobile Games had a strong finish to the quarter, with weekly downloads increasing from 2.5K in late February to 12.4K by the end of March. Active users showed a similar upward trend, growing from 13.8K to 38.4K. Revenue saw minor fluctuations, peaking at $12 in the week of March 27.

Finally, Fashion Dress Up & Makeup Game by ToTee Global experienced a steady increase in downloads, reaching 7.7K in mid-March. Active users also rose, peaking at 13.2K at the end of March. Revenue remained low throughout the quarter, with minor peaks of $7 in late March.

These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.